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Impetus

April 29, 2026

๐‚๐š๐ง ๐˜๐จ๐ฎ ๐„๐ฏ๐ข๐๐ž๐ง๐œ๐ž ๐‚๐ฎ๐ฌ๐ญ๐จ๐ฆ๐ž๐ซ ๐Ž๐ฎ๐ญ๐œ๐จ๐ฆ๐ž๐ฌ ๐€๐œ๐ซ๐จ๐ฌ๐ฌ ๐Ÿ๐ŸŽ๐ŸŽ% ๐จ๐Ÿ ๐ˆ๐ง๐ญ๐ž๐ซ๐š๐œ๐ญ๐ข๐จ๐ง๐ฌ?

๐‘…๐‘’๐‘”๐‘ข๐‘™๐‘Ž๐‘ก๐‘œ๐‘Ÿ๐‘  ๐‘Ž๐‘Ÿ๐‘’ ๐‘›๐‘œ ๐‘™๐‘œ๐‘›๐‘”๐‘’๐‘Ÿ ๐‘ ๐‘Ž๐‘ก๐‘–๐‘ ๐‘“๐‘–๐‘’๐‘‘ ๐‘ค๐‘–๐‘กโ„Ž ๐‘๐‘œ๐‘™๐‘–๐‘๐‘–๐‘’๐‘ , ๐‘“๐‘Ÿ๐‘Ž๐‘š๐‘’๐‘ค๐‘œ๐‘Ÿ๐‘˜๐‘  ๐‘œ๐‘Ÿ ๐‘ ๐‘Ž๐‘š๐‘๐‘™๐‘’๐‘‘ ๐‘Ž๐‘ ๐‘ ๐‘ข๐‘Ÿ๐‘Ž๐‘›๐‘๐‘’.

They are examining behaviour, vulnerability handling and real outcomes across the full customer journey. Increasingly, ๐‘กโ„Ž๐‘’ ๐‘ž๐‘ข๐‘’๐‘ ๐‘ก๐‘–๐‘œ๐‘› ๐‘–๐‘  ๐‘›๐‘œ๐‘ก ๐‘คโ„Ž๐‘’๐‘กโ„Ž๐‘’๐‘Ÿ ๐‘ ๐‘ก๐‘Ž๐‘›๐‘‘๐‘Ž๐‘Ÿ๐‘‘๐‘  ๐‘’๐‘ฅ๐‘–๐‘ ๐‘ก, ๐‘๐‘ข๐‘ก ๐‘คโ„Ž๐‘’๐‘กโ„Ž๐‘’๐‘Ÿ ๐‘กโ„Ž๐‘’๐‘ฆ ๐‘๐‘Ž๐‘› ๐‘๐‘’ ๐‘’๐‘ฃ๐‘–๐‘‘๐‘’๐‘›๐‘๐‘’๐‘‘ ๐‘๐‘œ๐‘›๐‘ ๐‘–๐‘ ๐‘ก๐‘’๐‘›๐‘ก๐‘™๐‘ฆ
across every call, chat, complaint and digital interaction.

For many organisations, traditional sampling models are becoming difficult to defend.

On 11 March 2026, Impetus, in partnership with CCMA Ireland, is hosting an Executive Breakfast Briefingย in Dublin Chamber focused on evidencing customer outcomes in an AI-enabled regulatory environment.

We will examine:
โ€ขย Why sampling-based oversight is under pressure
โ€ขย What regulators and Boards now expect in demonstrating conduct and outcomes
โ€ขย How AI can provide visibility across 100% of customer interactions
โ€ข How unstructured interaction data can be converted into defensible evidence

The session will be led by senior practitioners with deep operational and technology experience:
Annette Hickey, Impetus Equity Partner and former PayPal operations leader
Paul Hennessy, Impetus Equity Partner, formerly of Microsoft and Indeed
Richard Skinner, CEO of Phased AI

This discussion is designed for leaders in CustomerExperience, Operations, Risk and Compliance who carry accountability for conduct, vulnerable customer treatment and regulatory assurance.

๐‘๐ž๐ ๐ข๐ฌ๐ญ๐ž๐ซ ๐ก๐ž๐ซ๐ž: https://lnkd.in/dcD5tg3J

Places are limited.

If you are responsible for evidencing standards rather than assuming them, this session will be directly relevant.

๐€๐›๐จ๐ฎ๐ญ ๐ˆ๐ฆ๐ฉ๐ž๐ญ๐ฎ๐ฌ
Impetus is a senior-led business advisory ๏ฌrm that partners with boards, investors and executive teams during critical periods of organisational change, growth and transition.
Every engagement is led and delivered by seasoned practitioners with proven executive leadership experience, focused on delivery and tangible outcomes.

Schedule a Discovery Call or learn more: www.weareimpetus.com or contact hello@weareimpetus.com.

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